London's Changing Legal Market: A Q&A with Alex Willis

London's legal recruitment market continues to evolve, with growing investment from US law firms, changing opportunities across practice areas and an increasingly competitive landscape for associates considering their next move.
Having previously worked in London's recruitment market, Alex has returned with a fresh perspective on how the landscape has developed and what this means for lawyers exploring their career options.
We spoke to Alex about the changing expectations of law firms, the motivations behind lateral moves and his advice for associates considering their next step.
Q: What would you say are the biggest changes in London's legal recruitment market since you last worked here?
Alex: The market is incredibly competitive, both for law firms looking to attract the right talent and for associates considering their next move.
What stands out to me is how important it has become for lawyers to understand their motivations before entering the recruitment process. There are opportunities available, but finding the right one requires a clear understanding of what you're hoping to achieve.
Whether that's better quality work, a different team environment, stronger progression prospects or improved work-life balance, knowing what matters most to you makes it much easier to identify opportunities that genuinely align with your ambitions.
Q: Have you noticed any changes in what law firms are looking for when hiring associates?
Alex: I think there's a real emphasis on the substance of an associate's experience, rather than simply the size or value of the transactions they've worked on.
Being involved in a high-profile deal is obviously valuable, but firms also want to understand what your individual contribution looked like. What responsibilities did you take on? How much exposure did you have to clients? Were you involved in the more complex aspects of the transaction?
Those details can provide a much clearer picture of an associate's capabilities than the headline value of a deal alone.
For lawyers considering a move, it's important to be able to articulate the work you've actually done and the skills you've developed, rather than relying solely on the reputation of your current firm or the transactions listed on your CV.
Q: What about candidates? Have lawyers' priorities and expectations changed when considering a lateral move?
Alex: I don't think the fundamental priorities have changed dramatically. Lawyers are still looking for interesting work, competitive remuneration, career progression and an environment where they can develop.
What has changed slightly is their understanding of where those opportunities might be available.
London offers a broad range of firms with different cultures, working environments and approaches to career development. Associates may now be more aware that what they're looking for isn't necessarily limited to the type of firm they've traditionally considered.
That creates an opportunity to explore the market with a more open mind and assess firms based on what they can actually offer, rather than making assumptions about their reputation or position in the market.
Q: London has seen considerable investment from US law firms in recent years. How do you think this has influenced the recruitment landscape and the opportunities available to associates?
Alex: One of the most significant developments has been the greater variety of US law firms operating in London.
That has given associates a much broader range of options beyond the traditional UK firms and has helped increase awareness of the different career paths available within the City.
It's also important to recognise that US firms aren't all the same. They differ in terms of their practice strengths, team structures, cultures and the opportunities they can offer associates.
For lawyers considering a lateral move, this means there is more to explore and potentially a greater chance of finding an environment that suits their individual priorities.
The key is understanding those differences rather than treating US firms as one single category.
Q: Are there any particular practice areas or levels of seniority where you're noticing interesting hiring activity?
Alex: Corporate M&A is an area where we're currently seeing a particularly strong push for talent, especially among associates with approximately two to six years' PQE.
What's interesting is that this demand isn't confined to one particular category of firm. We're seeing interest across different types of practices, which creates a wider range of potential opportunities for associates with relevant experience.
For lawyers operating within that experience bracket, it can be a good time to understand how their skills and transaction experience compare with what firms are looking for.
Of course, the suitability of any opportunity will depend on the individual's experience and career objectives, but it's certainly an area of the market worth watching.
Q: Do you think the way lawyers approach lateral moves has changed? Are candidates becoming more strategic about their long-term career progression?
Alex: I think the amount of information available to lawyers has influenced how they approach career decisions.
Associates have greater visibility over different firms, their cultures and the opportunities they might offer. As a result, I think there's more openness around the motivations behind a potential move.
There's absolutely nothing wrong with saying that improving your work-life balance is a priority. Equally, there's nothing wrong with being ambitious about making partner and wanting to position yourself in an environment that supports that goal.
Those are two very different motivations, but both are completely valid.
What matters is being clear about what you're working towards and making decisions that support those objectives. A successful lateral move isn't necessarily about joining the most prestigious firm or securing the highest salary. It's about finding the right fit for the individual.
Q: What do you think lawyers sometimes misunderstand about the London lateral market?
Alex: One misconception I'd like to challenge is the idea that there has to be a particular reason, or a particular time, to consider moving firms.
There isn't a right or wrong motivation for exploring the market. You might be looking for better progression opportunities, a different working environment, greater responsibility or simply a change.
Similarly, there isn't one perfect point in your career when you should start having those conversations.
I think some lawyers feel they need to have made a firm decision to leave before speaking to a recruiter, but that isn't necessarily the case.
Sometimes, understanding what's available is what helps you decide whether a move is actually the right thing for you.
Q: For an associate who is considering a move but isn't sure whether now is the right time, what would your advice be?
Alex: My advice would be to remain open to conversations and take a proactive approach to understanding the market.
There is rarely a perfect time to begin looking, and exploring your options doesn't mean you're committing to leaving your current firm.
Having an initial conversation can help you understand what opportunities exist, how your experience is viewed in the market and whether there's anything that genuinely aligns with your longer-term ambitions.
The benefit of being proactive is that you're better positioned to recognise a good opportunity when it comes along.
If you wait until you're completely certain that you want to move, there's always the possibility that an opportunity you would have been interested in has already passed.
It's about staying informed and keeping your options open, rather than feeling pressured into making a decision.
Q: Finally, what are you most looking forward to about working with lawyers and law firms in London again?
Alex: I'm really looking forward to being involved in such a competitive and dynamic market again.
London attracts exceptionally talented lawyers and is home to some of the world's leading law firms, which makes it an exciting environment to work in.
For me, the opportunity to build relationships with high-calibre private practice lawyers, understand their individual ambitions and help them navigate the different opportunities available is particularly rewarding.
I'm also looking forward to working closely with firms to understand their hiring needs and the qualities they're looking for as they continue to develop their teams.
It's a market with a huge amount of variety, and I'm excited to be working with both candidates and clients across it.





